More Than Words: Featured Retailer

We are thrilled that more than 1,400 stores across the U.S., Canada, U.K., and even Japan are carrying the Waxing Poetic jewelry line.  We think you’ll love our retailers as much as we do, so we will be featuring one retailer each month here on Proof.  We’re delighted to introduce to you More Than Words in Germantown, Tennessee!

Welcome to More Than Words!  Thank you for joining us.  What makes Waxing Poetic special to you? We love that friends and even strangers will ask to hear the story behind a necklace.  It is a great conversation piece…who doesn’t like to tell their own story and talk about their family?

What are your favorite collections? We love the Square Insignia Charms with the serif letters. The lettering makes me think of kings and queens in their grand castles.

 

What are your favorite pieces? We like the Fleur de Lis and Cross Dog Tags for a bolder look. The Storybook Pages “When You Wish” and “Once Upon a Time” bring back cherished memories of childhood and fairytales.


 

What are your customers’ favorite collections? Our customers love the Square Insignia Charms, Round Insignia, and Baby Insignia charms. These are the foundation pieces of Waxing Poetic and they are still selling strong!

 

What are your customers’ favorite pieces? Our customers’ favorite pieces are the Large Rolo Chain and Medium Rolo Chain, specifically the 18”.  They also like to add interest to their collections by adding gold charms.

 

What do you like about carrying Waxing Poetic’s line?

Quite often we get women who are so excited to start their own necklace, but are a little lost. They ask “Ok, so what’s the right way to do this?” or “How do I start?” They are always relieved that there is no right or wrong way to do it, that you can’t possibly mess it up.  All of us at More Than Words LOVE the Waxing Poetic line!  We are always excited to wear and show it because there is something for everyone.

 

Thank you, More Than Words!

Visit More Than Words at 2123 West St., Germantown, TN 38138, on their website and facebook, or give them a ring at 901.755.4388.  Tennessee is not exactly in your backyard?  Find a store carrying Waxing Poetic jewelry near you.

The Making of Fresco-cards

After seeing how well the new flagship store’s Frescoupage panels made for a backdrop to the jewelry, we were eager to try more things with the same imagery. In homage to books and words and poetry and ephemera, of course stationery was necessary.  Plus now visitors can walk away with a piece of the boutique! I thought this assignment of creating fresco-cards was pretty cut and paste compared to wall sized interior panels but manipulating the fresco images into themes of gratitude, new beginnings, and celebrations was a challenge. Going to her roots, Patti inspired classic Italian messages; GRAZIE, BAMBINO, BUONA NATALE, AMORE, and BUONA VITA. Check out the finished cards to see how they turned out…

True North

Why settle for a conventional dream?  Pick your unique theme and set the course…and stay on target.  The Your Heart is Your Map Pendants introduced in the 2010 line hold navigational messages to wear close to your heart or in a pocket as a symbol of life’s journeys. Patti [Patti Pagliei, Waxing Poetic’s CEO and Creative Director] and I started with an entire session spent just pairing words that evoke paths and directions and markers along the way.  We referenced antique coin jewelry and engraved silver.  The coin pendants feature a rotating bale to reveal the special message on back.  These honorable medallions can be passed along or held tight to remind us where we’ve been and to keep moving: Your Heart is Your Map.