Side Lines Inc.

Each of our retailers possesses distinctive individual charm, spreading the personal touch of Waxing Poetic in their communities every day. As a token of our gratitude to our retailers and because we think you’ll love them as much as we do, we will be featuring one retailer each month here on Proof.  We’re delighted to introduce Side Lines Inc. from Florence, Alabama.

Welcome Side Lines Inc.!  We are so excited to have you here and learn more about your store and customers. We know that your priority is to offer a truly unique jewelry assortment for your customers and are so grateful for the success that you have had with the Waxing Poetic Line.

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The Making of Fresco-cards

After seeing how well the new flagship store’s Frescoupage panels made for a backdrop to the jewelry, we were eager to try more things with the same imagery. In homage to books and words and poetry and ephemera, of course stationery was necessary.  Plus now visitors can walk away with a piece of the boutique! I thought this assignment of creating fresco-cards was pretty cut and paste compared to wall sized interior panels but manipulating the fresco images into themes of gratitude, new beginnings, and celebrations was a challenge. Going to her roots, Patti inspired classic Italian messages; GRAZIE, BAMBINO, BUONA NATALE, AMORE, and BUONA VITA. Check out the finished cards to see how they turned out…

True North

Why settle for a conventional dream?  Pick your unique theme and set the course…and stay on target.  The Your Heart is Your Map Pendants introduced in the 2010 line hold navigational messages to wear close to your heart or in a pocket as a symbol of life’s journeys. Patti [Patti Pagliei, Waxing Poetic’s CEO and Creative Director] and I started with an entire session spent just pairing words that evoke paths and directions and markers along the way.  We referenced antique coin jewelry and engraved silver.  The coin pendants feature a rotating bale to reveal the special message on back.  These honorable medallions can be passed along or held tight to remind us where we’ve been and to keep moving: Your Heart is Your Map.

Tell Your Story

Letters, words, fragments and pages assemble over time. Except you don’t have to wait for the universe to align the different pieces. When combining favorite charms there is always meaning behind my choices, besides fashion. Sometimes I wear a secret joke or commentary, but usually my combos are a wish to put out and a reminder to myself to keep moving forward always. Everyone has stories, sometimes just one page to mark an occasion or a starting ground for a new Once upon a time…