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| FOR IMMEDIATE RELEASE | |
| Media Contacts: | |
| Contact: Lizanne Pagliei | Contact: Patrick Bradbury |
| Waxing Poetic | Bradbury Lewis |
| Phone: 484.410.5150 | Phone: 212.277.3886 |
| lizanne@waxingpoetic.net | Patrick@bradburylewis.com |
| Waxing Poetic Opens Los Olivos Boutique New Boutique is the First for Waxing Poetic |
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| SANTA BARBARA, CA, March 5, 2010 - Waxing Poetic (www.waxingpoetic.com), announces the opening of it’s first jewelry and gifts boutique, in the charming town of Los Olivos, a Santa Barbara, CA county destination for wine lovers and a LA urbanite get-away. Also home to Waxing Poetic’s corporate offices, the new boutique is the first retail store for the brand, and the company is thrilled to open the store under the same roof. | |
| “We’re so excited to have a community presence in the town of Los Olivos. We’re inspired by its beauty and congenial atmosphere, and feel that this retail space is a natural extension of our business and what we love to do,” says Creative Director Patti Pagliei, who founded the brand in 2002. “Being 35 miles from the nearest city, the store is more of a destination and attraction for locals, and will enable us to test new products and ideas in our own retail space without competing with any of our existing retailers. We’re thrilled to see the brand come to life in this way.” | |
| The concept for the store is simple, and true to the brand: Make every purchase a one of a kind treasure with a range of customization and gift services. Customers can turn Waxing Poetic’s silver jewelry and personal objects into the heirlooms of tomorrow, by combining pieces from the full range of iconic and exclusive boutique designs, which come wrapped in signature packaging. A cozy writing desk, letterpress stationary, Italian ink pens and our own wax seal complete the gift giving experience. | |
| The interior, a mix of custom woodwork and fixtures crafted from locally milled and carved Sana Ynez walnut, Italian artifacts, warm antiques and lively “frescopauge” wall panels welcomes locals and visitors alike, looking for a truly special gift in a warm, friendly and intimate setting. | |